Everyone knows that household appliances make our lives easier. From dishwashers, washing machines, stoves or air conditioning systems, we depend on these appliances a lot. However, continued usage of these appliances would mean maintenance and repair from time to time. Starting an appliance repair business is a good idea since it is one of the most stable businesses in the world today.
Here are 5 things to consider if you want to have a good kick start of your appliance repair business:
1.Start with the proper basics.
Many aspiring business owners are so obsessed with the complex process that sometimes, they do not think about the basics.
- Come up with a good company name. Make sure your company name is catchy, uncommon and can be recalled easily. Having a good logo also adds professionalism and a more “legit” effect.
- Choose your business structure. Registering your company makes the business more professional. It also gives a safety net for the owner as it protects the owner’s assets if things do not go well as planned.
- Pick out the services that you will be offering for you to:
- Get the right work tools
- Employ the right people
- Determine your target population
- Begin the most suitable marketing campaigns
- Start Right!
- Make sure to employ qualified and skilled staff. A new company does not have customer reviews yet so getting highly skilled repair people can appease first-time customers.
- Get the right work tools necessary for the job. Good quality tools are reliable and are a good investment in the long run. Quality tools can be an advantage for start up businesses.
- Build relationships with suppliers of spares and other essential items. A lot of unexpected things can happen. Having a back up plan would mean that business still continues.
- Decide your transportation. Getting into a job would require reliable transportation. Invest in a good van for the tools and equipment to fit.
- Arrange the Finances
- Get a capital. Get a bank loan or any source of funding that will help you out in starting up your business.
- Manage your cash flow. A lot of businesses have failed not because of the lack of customers but because of their incompetence in managing cash.
- Get insurance. Insurance serves as a good protection for employees who got in an accident or who created damages while on the repair work.
4. Get costing right
- Study the ways on how to lower the costs of appliance repairs. Learn how to identify what needs repair and replacement.
- The total bill should include all costs including parts, labor, taxes, transportation and etc.
- Make sure you offer competitive rates.
- Go Digital
Businesses in the world today need to go digital for advertising and to have more engagement with customers. Ask customers to give you good reviews in your social media platforms to establish legitimacy. Here are some of the most cost-effective digital option:
- Social media
- Posting ads in relevant channels (Craigslist, FB Marketplace, more)
- Email marketing
Appliance repair is a good business opportunity since most people would prefer to have their appliances repaired rather than paying for the cost of a new appliance which is more expensive. However, the business success will still depend on how you run and manage it.