It’s true that all businesses have and will always have competition. With appliance repair, competition lies within customers deciding to get a new appliance (rather than have it repaired) or if they decide to get it repaired, there are also lots of appliance repair services in the market to choose from. With that being said, it is important that you make a good image of your appliance repair business so you can set yourself apart from the rest of the competition.
Here are some ways on how you can set yourself apart from the rest of the appliance repair service competition:
Get To Know Your Competition
Make your business a feasible option by studying your competition and learning more about them. By doing that, you can discover different strategies that could help you gain competitive advantage in ways that you would never have thought of. Find out where they are listed and consider getting listed there as well. Find something that you feel is attractive in your competition since there’s a big chance that customers find it attractive as well.
Give Quality Customer Service
First time clients have more questions and as business owners, we need to take these questions seriously. Reassure them of your capability by talking and explaining in simple terms for them to understand the process better. Give examples of previous clients with similar cases and inform them on how you resolved their problem. Get reviews from previous clients and share them to your customer.
Make Your Brand a Good Image
Customers just want their appliance fixed quickly. They want a cost-effective repair with minimal hassle for them. During the first call, answer all their questions, prove you are the best at what you do and go the extra mile. Be friendly and find out what the customer wants and what matters to them.
Work on Your Email Marketing
Start working on your email blast to your previous customers about promotional discounts and incentives. This will help boost your services and create a strategy to be visible whole-year round. Some of these tools include MailChimp, Klaviyo and Sendinblue.
Bring In Positive Reviews / Testimonials
Solicit customer reviews from satisfied customers to establish a more legitimate online presence. Use social media as a point of contact for customers and also as a source of testimonials at the same time. More positive reviews would mean more trusting customers. Offer a small incentive like discounts or promotions to customers who would post positive reviews
Be Readily Available
Check your competition in the area if they offer 24/7 emergency service. If they do, you might want to consider offering the same service since these competitors would remarkably outperform your business.
These suggested strategies are not guaranteed to work 100%. However, taking these steps to improve your brand will give you more new and loyal customers. Being aware of how your competition works is one of the most effective ways to set yourself apart from them.